Hi! I’m Marianne Wolda. I’m the Founder and CEO of Avatarix, Inc. Basically a one-woman show, essentially a freelance graphic designer, but I’ve got access to teams of people and companies with different skill sets who I bring in as needed, especially for the actual production with whom I play production manager.

What do I do?

My job description boils down to one main thing… Creative Problem Solving. It’s not just the nuts and bolts of arranging elements in whatever tool you’re using or knowing how to use that tool, although yes, I do that too. It’s not about the how. It’s the what. It starts with identifying the problem… a dissection, an analysis, and defining the goals you’re trying to achieve and then coming up with concepts, ideas, layouts, visuals, style guide, brand, etc. to solve that problem in whatever medium that might be. And then, production. Let’s get ‘er done.

The Nuts & Bolts

I love the process from concept through production, especially when it’s something physical you can hold in your hands or touch. Whether it’s designing a logo, print ads, billboards, email blasts, websites, brochures, banner rollups, vehicle wraps, tradeshow materials, flags, or chotskies of all kinds. You want thingamabobs? I got 20! If it needs graphics, I can produce the art for it to specs.

I even designed a zamboni once. I had to make it look like a warthog. It started with sketches on paper, then drawing directly on the zamboni with a grease pencil, measuring it out, redrawing the pieces on computer, and sending it to a sign company to cut out of vinyl and apply it.

Background

I have worked in the creative industry on several levels for over 30 years… graphic designer, art director, creative director, project manager & even as administrative assistant and paste-up artist once upon a time. Since my BFA in Graphic Communications, I’ve worked through the ranks from production intern at a print shop to Creative Director in Advertising Agencies and Corporate Marketing Departments. I’ve been a full-time freelance graphic designer for over 20 years and worked in almost every medium. I work great with creative & development teams, and most of my clients are advertising agencies.

I am Dutch by birth, American by choice, and I grew up in the Republic of Panama. I am tri-lingual. Hablo Español igual que Inglés en Nederlands ook. 😉

Avatarix is located in Mount Dora, Central Florida serving clients throughout the USA, and overseas.

I’ll be glad to meet you in person if you’re in Central Florida, but there’s always Zoom, Meetings, or Teams.

Call me or text me at 352-978-6754 or EMAIL ME