When it comes to logo design, it’s imperative that the source file is vector.

Why? Here are a the main reasons:

  1. Vector files can be enlarged to any size without losing quality.
  2. The logo can be saved out to any format from the original vector file.
  3. Vector files are fully editable to fit any vendor specifications. (ie. Full color CMYK, RGB, spot colors (if needed), or solid black/white, and white)
  4. This is the modern equivalent of the classic camera-ready art.