When it comes to logo design, it’s imperative that the source file is vector.
Why? Here are a the main reasons:
- Vector files can be enlarged to any size without losing quality.
- The logo can be saved out to any format from the original vector file.
- Vector files are fully editable to fit any vendor specifications. (ie. Full color CMYK, RGB, spot colors (if needed), or solid black/white, and white)
- This is the modern equivalent of the classic camera-ready art.