Consistency builds trust, establishes recognition, sets your brand apart, and forges emotional connections with your audience In the fast-paced world of business, effective branding is the cornerstone of success. A strong brand can set a company apart from its...
Get better print results with a good understanding of the printing process A good understanding of the printing process and how to set projects up for print is crucial to get the results you want to achieve. The printing process is nothing like the internet where...
When it comes to logo design, it’s imperative that the source file is vector. Why? Here are a the main reasons: Vector files can be enlarged to any size without losing quality. The logo can be saved out to any format from the original vector file. Vector files...
Whether you need a new logo design from scratch or if you already have a design, but it’s a low resolution raster jpeg, consider having a logo package done with it built in a vector file as the source file. See: “Why vector?” Your logo package would...
It’s All in the Vector What is vector? A vector file is built with a collection of geometric shapes and defined mathematically rather than pixels. It is the source graphic format that all logos should be buit in. The industry-standard vector illustration...
