It’s All in the Vector


What is vector?

A vector file is built with a collection of geometric shapes and defined mathematically rather than pixels. It is the source graphic format that all logos should be buit in. The industry-standard vector illustration software is Adobe Illustrator. Vector file formats can be AI, EPS, PDF, or SVG. JPEGs and PNGs are raster. They’re made of pixels and set at a resolution. That logo in your signature of your email? That has to be raster, but the original logo would be or should be created as vector.

Why should my logo be built ads a vector file?

Vector files can be scaled up to any size without losing quality (even billboards), it’s almost always fully manipulatable, and can be exported in just about any other image file. Websites, social media and emails use raster images, meaning made from pixels, but you run into limitations when you want to use them for print or most reproduction methods. However, a vector file can be exported as raster JPEGS or PNGs for web use, and at any resolution. So once you have your vector logo, you can reproduce it in anything from ads, billboards, specialty items, video, tshirts, vinyl, engraving, or even sand-blasted signs if so desired.

What do I get in a logo package?

• The vector source file (Adobe Illustrator/AI) with all versions in it…
– full color CMYK for print
– full color RGB for web or video
– spot colors (for case where you’re printing in individual inks)
– solid black/white version
– white version

• Vector PDF and EPS of each of those listed above separately

• Raster PNGs of each of those above in high-res and low-res

• Raster JPEGs if desired in high-res and low-res